Avant-garde AminoBond Technology

The secret's in the scientific discipline

Salubrious hair is over 90% protein, and so INNOluxe uses advanced protein technology to feed your hair with exactly what it needs. Nosotros height information technology all off past creating a conditioning shield, leaving your pilus unbelievably strong, silky-soft and super-shiny.

GAME-Changing Color Additive

We're and so over colour harm

You lot should be, too. Our Advanced AminoBond Engineering science is the secret to strong, soft, shiny hair that takes your color to the next level. Y'all'll dear the difference!

STAND-Alone BOND Builder

No color? No problem

INNOluxe creates incredible force, shine and softness on all types of hair. Plus, information technology's a relaxing and oh-and so-indulgent salon experience, and don't we all deserve some of that from time to time?

"INNOluxe makes the incommunicable, possible... It repairs and rebuilds as we colour… The hair feels stronger, thicker, sexier and smoother. It'south pretty crawly!"

Sophia Hilton, INNOluxe brand ambassador

VEGAN Get out-IN Treatment

Everyone loves Elixir V3!

Get out-in conditioners are so last yr. Instead, see Elixir V3, the next generation in at-domicile treatments. The divergence? Elixir V3 treats your hair to continual repair, as well every bit boosting condition and polish. Whether you want to strengthen, grow, or simply show your hair some love, utilize information technology every day for head-turning results.

HOMECARE FOR COLOURED Hair

#SAVED: Self-treat coloured hair

Make your color last with #SAVED Shampoo, Conditioner and Mask. Packed with nourishing, conditioning ingredients to keep your colour looking and feeling fabulous, #SAVED volition make certain you look fantastic!

AT-Domicile TONERS FOR BLONDES

PLATINUM: Designed with cool blondes in mind

PLATINUM's colour engineering keeps blonde, ash, grey and white tones absurd. Our nourishing purple shampoo, violet conditioner and intense blue mask banish unwanted yellow or orange tones and leave your hair insanely soft and shiny.